FOR NIH STAFF

Draft Agenda

9:00 - 9:10: WELCOME AND INTRODUCTION

John T. Burklow
Associate Director for Communications and Public Liaison
Office of Communications and Public Liaison, OD

9:10 - 10:30: SESSION 1: THE FUTURE OF HEALTH COMMUNICATION PLANNING AND EVALUATION

Keynote
Vicki Freimuth, Ph.D.
Professor
Department of Speech Communication, University of Georgia

Panel
The Heart Truth
Terry Long
Senior Manager for Communications
Office of Prevention, Education, and Control, NHLBI

Small Steps. Big Rewards. Prevent type 2 Diabetes.
Joanne Gallivan, M.S., R.D.
Director
National Diabetes Education Program
Office of Communications and Public Liaison, NIDDK

Media Smart Youth
Jill Center, M.P.H.
Public Health Advisor, Public Information and Communications Branch, NICHD

10:30 - 10:45: BREAK

10:45 - 11:45: CONCURRENT BREAKOUT SESSIONS

SESSION 2A: The Art of Communicating Science to the Public

Introduction
Marin P. Allen, Ph.D.
Deputy Associate Director for Communications and Public Liaison
Office of Communications and Public Liaison, OD

Moderator
Ira Dreyfuss
Office of the Assistant Secretary for Public Affairs
Office of the Secretary
Department of Health and Human Services

Panel
Leslie Fink
Section Head, Media & Public Information
National Science Foundation
Office of Legislative and Public Affairs

Chris Wanjack
Freelance Health & Science Reporter
Author: Bad Medicine & Food at Work

Alison Davis, Ph.D.
Freelance Science Writer and Editor

SESSION 2B: Social Marketing in Practice

Moderator
John McGrath, Ph.D.
Chief
Public Information and Communications Branch, NICHD

Speaker
R. Craig Lefebvre, Ph.D.
Independent Consultant
Lefebvre Consulting Group

Panel
HIV Vaccine Awareness Campaign
Matthew Murguia, M.Pub.Aff.
Director
Office of Program Operations and Scientific Information, Division of AIDS, NIAID

National Eye Health Education Program
Rosemary Janiszewski, M.S., C.H.E.S.
Deputy Director
Office of Communication, Health Education, and Public Liaison, NEI

Marian Emr
Director
Office of Communications and Public Liaison, NINDS

11:45 - 12:45: BUFFET LUNCH

12:45 - 2:00: SESSION 3: Translating Clinical Research Results to Improve Health

Moderator
Elizabeth H. Singer, M.S.
Director
Office of Communications and Public Liaison, NIDDK

Speaker
John R. Finnegan, Ph.D.
Interim Dean
School of Public Health, University of Minnesota

Panel
Janet Brown, R.N., M.S.N., M.P.H.
Clinical Trials Manager
Albert Einstein College of Medicine

Jon Kerner, Ph.D.
Deputy Director for Research Dissemination & Diffusion
Division of Cancer Control and Population Sciences, NCI

2:00 – 3:30: SESSION 4: ONDCP’S Anti-Drug Campaign and NIH Health Communication Showcase

Moderator
Judith Stein, M.A.
Associate Director for Communication, Health Education, and Public Liaison, NEI

Speaker
Robert Denniston
Director
National Youth Anti-Drug Media Campaign
White House Office of National Drug Control Policy (ONDCP)

Showcase Presenters
Clinical Trials Education Series
Sona Thakkar
NCI

National Kidney Disease Education Program
Elisa Gladstone, M.P.H.
NIDDK

The National Library of Medicine Exhibition Program
Patricia Tuohy
NLM

NIHSeniorHealth
Stephanie Dailey
NIA

Claritas Lifestyle Clusters and Targeted Communications
Anne Lubenow
NCI

Real Men. Real Depression.
Jennifer Loukissas
NIMH

Latino and the American Indian and Alaska Native Projects
Matilde Alvarado, NHLBI

African American and the Asian and Pacific Islander Projects.
Matilde Alvarado, NHLBI

3:30 - 4:45: SESSION 5: Minority Demographic Trends/Effectively Communicating with Minority Audiences by Using and Understanding Audience Trends

Moderator
Sara L. Alden, M.A.
Information Development Specialist, Office of Communications and Public Liaison, OD

Speaker
Larry Hugick
Chairman
Princeton Survey Research Associates, Intl.

Panel
Linda Burhansstipanov, M.S.P.H., Dr.P.H., C.H.E.S.
President/Executive Director
Native American Cancer Initiative, Inc.

Alexis Williams, M.P.H., C.H.E.S.
Specialist, Faith Based Initiatives
National 5 a Day for Better Health Program, NCI

Amalie Ramirez, Dr.P.H.
Professor of Medicine, Baylor College of Medicine

CLOSING REMARKS

John T. Burklow
Associate Director for Communications and Public Liaison
Office of Communications and Public Liaison, OD